Florence began making short Super-8 films in her youth which led her to New York City in 1999 to pursue filmmaking full-time. She attended School of Visual Arts (SVA) as an editing major and received a B.F.A. in Film & Video.
During her time at SVA she began several apprenticeships in editing including working on acclaimed films such as HBO’s Laramie Project and The Woodsman. After graduating, she continued to work on groundbreaking independent films such as Jonathan Caouette’s Tarnation, Toots (National Board of Review top five documentaries of 2007), Everything’s Cool, and Julian Schnabel’s Lou Reed’s Berlin (Official Selection 2007 Venice Film Festival.)
In 2007 Florence and her business partner, Andrea Blau, formed Rewind Pictures, a documentary production company focused on creating tribute films to preserve family history and commemorate special events. Their film honoring Ethan Hawke for The New Group was nominated for a BizBash Style Award for “Best Video for an Event” in 2009. Since 2007 they have created over 20 films from concept to execution for a variety of special events, corporate galas, and parties.
Florence’s freelance work combines her love of fashion and music. She has edited short films for both Zac Posen and Phillip Lim highlighting their innovative clothing design. In 2010 Florence began working for Macy's, Inc. where she shot and edited video for a range of Macy's events nationwide.
Florence relocated to Portland, OR in 2014 and currently produces global corporate video for Intel at The Agency Inside as well as producing Cathedral Park, an episodic narrative web series about the residents of a Cathedral City - a small Washington town which surrounds a suspicious wooded park.
Clients include: Intel, Macy’s, Zac Posen, 3.1 Phillip Lim, Kaltura, TV Guide Network, Q6 Model & Artist Management, NY Presbyterian/Weill Cornell Medical Center, The New Group Theater, LOWY, KBL Healthcare Ventures, Elysium Between Two Continents, Other Press, David Rosengarten Wines
photo by Travis Blue